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There were several issues with the original PictureQuest site that Vialogix was hired to overcome. Many of these were related to poor functionality that placed unnecessary barriers between the company and its customers. The most challenging issue we faced though was in improving the company’s image. We created a site design that allowed their fine images to “be the star”, showcasing the more hip and relevant side of PictureQuest.

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PictureQuest – Website Redesign

PictureQuest online sales increase over 250% after launch of redesigned e-commerce store.

PictureQuest is one of the largest online stock photo libraries offering both rights managed and royalty-free stock photography from the world’s leading photo agencies. The company, headquartered in Peoria, Illinois, maintains offices in New York, Washington, London, Sydney and Munich.

Vialogix was hired to re-design the PictureQuest site to make search results and purchasing online easier to use. Vialogix started with customer and sales support interviews that lead to restructuring the online store information architecture. Our design interface utilized a Search Panel found on every screen to allow users to see what they searched for, view results, edit the parameters and quickly refine the results in order to find the type of picture they need. Additionally, the Results and Detail screens were developed to allow users of the site more customized control over how the content is displayed. Because of this, PictureQuest customers showed their support for the new site: site statistics show more searching, the creation of even more lightboxes and dramatically increased sales.

The company has since been purchased by Jupiter Media, but based on the success of the site, continues to use the Vialogix design.