National Gypsum – Public Website Redesign

National Gypsum Website Simplifies Product Information

National Gypsum Company is a fully integrated manufacturer and supplier of building and construction products worldwide. The company has customers throughout North America who rely on timely delivery of products to job sites. National Gypsum’s public site had become ineffective over time and required significant updating. The company called upon Vialogix to create a more effective method of presenting complex data to its target audiences.

The objective was to redesign the site to allow both rapid and intuitive access to product information as well as technical documents and drawings needed for building specifications. Before design, Vialogix conducted extensive strategic planning interviews with National Gypsum technical staff and phone surveys with 100 targeted high-level architects. Vialogix processed the data and used the internal and external insights as the baseline for the information architecture, design, application development and HTML coding of the site. Following completion of the redesign, Vialogix tested the architecture and functionality to ensure it met customer needs and client requirements before implementation.

The site was selected by B2B Magazine as one of its top sites on the Internet for 2002. Architects and specifiers continue to prefer the site for ease of use and the speed with which they can access timely MSDS and specifications sheets on National Gypsum product.