Miller Orthopaedic Clinic

Miller Clinic improves patient service with online registration, billing information, and other e-care services.

The redesign included updating site architecture, interface, and graphical content based on feedback from waiting room patients and user testing. The redesigned site also has links to “mini-sites” where Miller Orthopaedic Clinic doctors post their latest research, discuss their collaborative projects with world-renowned orthopedists and provide valuable patient information.

The challenges for Miller included communicating the message in such a way to demonstrate expertise and make the message meaningful to prospective patients. In addition, the web site needed to accommodate the significant growth of the clinic in a number of initiatives. The web site also needed to facilitate the emerging e-care initiatives by Miller. To demonstrate expertise, the site provided case studies that integrated the specialized message with descriptive overviews of real-life cutting edge procedures being performed at the clinic. In addition, mini-sites were created for all physicians to help communicate about their ongoing research and industry seminar leadership. A scalable Information Architecture was designed for the site to accommodate the foreseeable growth of the clinic in a number of areas.

The e-care initiatives were rolled out for the first time through a series of forms which allow patients to pre-register, request prescription refills, ask a question to a nurse, investigate billing, and more.