Creatas Website Redesign

Creatas increases online sales 147% after e-commerce site redesign.

Creatas is a royalty-free stock photography provider that was developed to bring a compelling perspective to the industry. Vialogix was charged with creating a highly usable web site with best-in-class search tools and an intuitive interface that encourages users to search, sign-up, and buy.

The initial work included learning the fundamentals: business goals, audiences and the tasks those audiences would want to complete. Once those questions were answered, Vialogix concentrated on the creation of the functional specifications for the site. Throughout this process Vialogix interviewed target audience members to discover their preferences for researching and purchasing stock resources. Once design templates were completed, a more robust round of interviews and testing was conducted to determine the usability of the site design. In addition to the discovery work involved in this project, Vialogix also focused on creating appropriate functionality and design specific to the Creatas audience. The “tool palette” that appears along the top of every page is one example of this. The tool palette creates an efficient task flow that has helped establish Creatas as a premier stock resource destination.

As proof of this, Creatas sales were up over 35% in a year when practically every other stock agency saw declines. Additionally, visitor sessions were up 131% and dollars spent online increased 147%.