Baker & Taylor – Title Source II Redesign

Baker & Taylor Increases Online Sales After E-Commerce Site Redesign

Baker & Taylor is a global information and entertainment services company that offers books, videos, music, games, as well as services, to libraries, educational institutions and retailers. Baker & Taylor tabbed Vialogix to redesign the user interface to their wholesale e-commerce application.

The mission was to integrate two different applications into one; Baker & Taylor Link Online for retail customers and Title Source II for librarians. The Title Source II application is very ‘Search’ centric and Vialogix approached the assignment with a focus on enhancing this specific feature. The solution also needed to interact with various library back office management systems used by large public libraries for tracking purposes. Vialogix also needed to incorporate promotional messages for other Baker & Taylor products such as CD’s, to help them meet their revenue objectives. A series of interviews both with librarians and Baker & Taylor customer service representatives revealed that the greatest need was for a search task flow that was both powerful and easy to use – allowing librarians and retail customers to make informed decisions. Vialogix helped ensure that Baker & Taylor customers had an extremely positive and efficient experience and earned the permission to incorporate promotional messages as clearly secondary, yet highly visible content.